LAGUNA
Laguna is a steel sports watch inspired by my hometown of Los Angeles and it’s vibrant vintage car subculture.
A unique city built around the culture of driving, LA is the birthplace of drive-thru restaurants, roadside diners, winding highway overpasses. It is a place where car enthusiast culture is thriving and well.
In the design of the watch, I took inspiration from midcentury modern architecture, an era of design that shaped the identity of California, as well as an iconic car of mid-century and of American design, the Corvette Stingray.
2024
Personal Project/Case Study