LAGUNA 

Laguna is a steel sports watch inspired by my hometown of Los Angeles and it’s vibrant vintage car subculture.

A unique city built around the culture of driving, LA is the birthplace of drive-thru restaurants, roadside diners, winding highway overpasses. It is a place where car enthusiast culture is thriving and well.

In the design of the watch, I took inspiration from midcentury modern architecture, an era of design that shaped the identity of California, as well as an iconic car of mid-century and of American design, the Corvette Stingray.

2024
Personal Project/Case Study

Inspired by Southern California. Coastal lifestyle, vintage car culture, midcentury modern architecture, and natural landscapes.

The Corvette Stingray C2 is characterized by an iconic split rear window design of a dramatic tapering, as well as a sharp body line along the side. I tried to reflect these lines in the shapes of the case and bracelet, while maintaining proportions that were equally sporty and elegant.